Saturday, March 17, 2007

Las Vegas Real Estate News- Verge Condominiums

News from Diann Tonnesen in Las Vegas...

VERGE, downtown’s newest mid-rise, mixed-use condominium community, had its Grand Opening ceremony on Thursday, March 15th. Mayor Oscar Goodman was there for the ribbon cutting and to give his insights on the exciting downtown redevelopment. Mark Stark, CEO of Prudential Americana and Darren Dunckel, the developer, were keynote speakers talking about VERGE's potential as part of the new downtown urban living environment.

Downtown Las Vegas is currently undergoing an epic $14 billion revitalization to cultivate the first pedestrian-friendly, urban experience Las Vegas has ever seen. This comprehensive plan consists of new commercial, residential, retail, live-entertainment and dining establishments for the local patron to live, work, and play. VERGE, one of the first downtown Las Vegas condos to be finished, will be affordably priced from the mid $100s.

At the VERGE ceremony, housed under a massive white tent, hundreds downed free drinks and crab cake hors d'oeuvres while waiting in line to tour unit models in Verge's sales office. The crowd - 1,200 people RSVP'd for the party - was younger, maybe "hip," and definitely serious, with lots of talk about buying a condo for investment or living. And unlike the scene at similar parties for the multiple other condo projects around the city, this one was decidedly local. That, said Lance Bazil, director of sales, is what Verge was hoping for. "Our marketing campaign said, 'Before we go public, we go Vegas,' " Bazil said. "When you look at high rises going up, a majority of them, if you drive by at night, there are no lights on.

VERGE’s location is walking distance to all the action, including the newly renovated Fremont Street casinos, the Block, Union Park’s World Jewelry Mart and World Market Center, the Smith’s Performing Arts Theater, The Lou Ruvo Brain Institute, Fremont East’s Entertainment District and much more.

VERGE’s 296 residence community offers the latest in modern living, state-of-the-art architecture and design. There are 39 impressive floor plans including studios, one, two, three bedroom condominiums and spectacular lofts with 23-foot ceilings. Many residences have remarkable views of Downtown Las Vegas. Other onsite amenities include 2 rooftop pools; rooftop restaurant; on-site boutique grocery store; indoor racquet ball courts; fitness center with steam and locker rooms; secure access-controlled underground parking and entry; and a rooftop pet park.

The VERGE development was inspired when the developer found an architect whose patent-pending design for modular building would decrease construction costs 30 percent from comparable projects. The preformed sections, carried to the site and put together like a puzzle, also speed up construction without sacrificing structural quality. Some estimates have put construction time for the building at just over 12 months, a record for any condo project in the Las Vegas real estate community.

Starting Monday, March 19th, VERGE will be accepting first round reservations with a refundable deposit of $2,000. Unit selections and contracts will take place sometime in late May or June, at which time first round reservation holders, as a special incentive, will only need the balance of a 5% total down payment until close of escrow which is estimated to be in late 2008.

To view sample floor plans and estimated price ranges, please go to: VERGE floor plans.
To register for the VERGE Priority Interest List, please go to: VERGE VIP Registrations.

Or for immediate assistance, please call the Tonnesen Team of Prudential Americana Group Realtors at 702-985-7654.

VERGE is being marketed by the Prudential Americana High Rise Division.


Wednesday, March 14, 2007

Top 10 Tips For Your Most Powerful e-Mail Marketing

The latest column from my friend Bill Koelzer in San Clemente, CA. Bill is a Web marketing consultant for realty-related corporations. He is co-author, with Barbara Cox, Ph.D., of the Prentice-Hall books, "Internet Marketing in Real Estate" and "Internet Marketing".

He maintains and promotes his wife's Orange County Real Estate website, Debbie Debbie was actually quoted in Donald Trump's most recent book. Very impressive, Debbie!
They are good friends, and Bill and I often collaborate on the latest search engine news and what it means to our clients and business associates.

Top 10 Tips For Your Most Powerful e-Mail Marketing

Effective e-mail communications don't just happen. They require some thought about the audience, the purpose of the message, and what the message should include to accomplish that purpose.

Here is a short list of steps and tips for writing clear, unambiguous e-mail messages that will not be misunderstood - and that will help you get the results you want...

Plan. Know your purpose. Are you making a complaint or answering one? Are you trying to stimulate trials of a product? Are you providing some facts and figures in response to an inquiry?
Plan. Know your audience. The amount of background information or detail you provide should be appropriate for the recipient. Be sure each recipient has sufficient information to do what you want him or her to do.

Too much information, on the other hand, will bore some readers. Worse, telling someone a lot of information that they already know can be interpreted as being condescending. Also, knowing your audience will help you use an appropriate tone or level of formality.

Do the buyers of your products or services tend to be rather formal? Do you know them on a first-name basis? The rule of thumb here is: when in doubt, follow the same business correspondence style that you would use for a letter.

Use short sentences. If a sentence gets too long, reword it and make two sentences. Use a simple, active subject-verb-object sentence structure when possible - more like Hemingway than Shakespeare.

Short sentences are easier for most readers to absorb and remember.

Use plain language - clear words that your reader can relate to. Look for terms that could be misunderstood and replace them or give an explanation.

Eliminate fuzzy wording that could be interpreted as sarcastic, egocentric, critical, etc. A sentence that sounds fine when spoken may lose its intended effect when read by a recipient.

Use short paragraphs and skip a line between paragraphs to make the message easier to read and to emphasize main points.

State clearly what you want the recipient to do! Answer a question? Visit a Web site? Give you an opinion? (Don't assume that sending someone a list of facts will lead them to do something about them!

Avoid long, involved descriptions and explanations. If sending this information is critical, send it as an attachment or post it to a Web site and send the link.

Use "you," "your," or the person's name. This produces empathy!

Read what you write! Always check any e-mail addresses or Web site addresses that you have included. Incorrect Web addresses are "unreachable" and will irritate your contacts.

Until you gain experience, read each e-mail message aloud to yourself before you send it. This technique will help you identify statements or phrases that are vague or that could be misinterpreted. Never write and send an email while angry.

Also, Answer Promptly: Fast Follow up says "good service" to customers. When you receive e-mail - or send out your e-mail to a target audience and responses start to come in - what's next? Fast follow up is what helps make a sale, satisfy a customer need, or move your recipient to whatever action you desired of him.

And keep following up. Most sales are not made in the first contact; they are made through follow-up. The importance of following up is made clear in these statistics from the Association of Professional Salesmen and the National Sales Executive Association:

2% of sales are made on the 1st contact
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on the 5th-12th contact

You can see from the above data that firms who market online using one-time mass e-mailings might have only limited success. Help prospects reach a decision by presenting a viable, valuable useful possibility that they might not have considered before.

Follow up quickly to inquiries - even if you think you answered a question previously!
Use every reasonable opportunity to provide information or service.
Do that and your e-mails will produce far better results.

Excellent advice, Bill.
Bill can be contacted at or visit his website at

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