Friday, September 24, 2010

Who has the Fairest Myrtle Beach Real Estate Website?

We are in the middle of one of the biggest projects we've ever taken on right now - building a Myrtle Beach real estate website for Century 21 The Harrelson Group.

I had pretty much decided that the real estate market in Myrtle Beach was so slammed with websites that it was a waste of time to even try making another one, especially hoping to make it rank in the seach engines.  The same condos have been described on hundreds of websites, hundreds of ways...there's nothing new left to say about any of them except perhaps a few new photos.

But a Realtor friend that I've known for years has studied SEO as much as real estate, and he teamed up with a programmer to build an IDX and CMS that not only had everything a Realtor wants on the back-end, but is also perfectly optimized and easy for buyers and sellers to navigate. That still would not have convinced me, but when I met Greg Harrelson, I found a group of Myrtle Beach realtors that looked at their profession differently than most others.

The Harrelson Group didn't materialize out of nowhere during the condo boom several years ago.  They've been in business around 15 years. Greg Harrelson started taking coaching seminars 10 years ago and still takes them...only now he applies what he learns and coaches his own team of agents in the finer arts of selling real estate.  Greg focuses on the seller as much as the buyer, which is so unusual in this day and time. He believes the listing agency has the most beneficial position, as well as the most power to help both buyers and sellers in the long run. He trains his agents to find the property sellers first, and then let the buyers find them. Kind of a "build it and they will come" theory, and one that makes a lot of sense...  And a LOT of sales. He also believes that a Realtor should give back to the community, and instills his team of agents with the fundamental belief that what "goes around comes around".

Greg also believes that knowledge is power.  We are building the biggest source of information on the area's real estate choices as possible. Where most real estate sites have a page for a development with nothing much but available listings, this website will have photos, tips, pros and cons about most of the Grand Strand housing communities.  We aren't concentrating the effort on oceanfront condos, but providing information on the residential areas such as Carolina Forest, homes in Barefoot Resort, Surfside Beach homes for sale, Market Common, and more.

Here's a YouTube Video About Greg Harrelson that illustrates his ideals and and expectations.

It's going to take a while to accomplish, but I'm excited over the prospect.  Stay tuned for more information...:-)

Friday, September 10, 2010

The Real Estate Mindset

Recent Communication to area Realtors from Renee Long, C21 The Harrelson Group

I am a Myrtle Beach real estate agent and assistant to Greg Harrelson.

I would like to take this opportunity to mention the "Master Your Craft" seminar where Greg Harrelson was the guest speaker, held at the CCAR (Coastal Carolina Association of Realtors) in August.

Greg spoke about agents getting in the way of their own goals and success in life. He stressed the importance of MINDSET, and how it can limit or prosper you. Greg has taught his own agents that regardless of how impressive a business plan we have, and regardless of how big and sincere our intentions are - they will never come to pass without the proper mental training that goes beyond simply "knowing" what to do.

I have had the honor of watching many people being coached by Greg and have seen how it has changed their lives. They were no different than anyone else with one exception - a willingness to open their minds, shut out the doubt, and have blind faith in taking on the training tips offered by Greg. From there, they have become some of the top producing agents in our area.

Greg would love to see everyone succeed at that level, regardless of which company they work for - that's just who he is at heart and what he's truly about. I've never seen someone so passionate about what they do and with such a carefree, willingness to give and contribute without expecting anything in return. He has taught us that real estate is not about making a deal and getting a paycheck - it is so much more than that. It's about helping people make one of the biggest financial decisions they may ever make in their lifetime. It's about helping, advising, and contributing to the public and their specific needs. It's more than a job - it's a way of life and a way of BEING on a daily basis.

These are the things Greg Harrelson is about and I hope it is something that our community is about or wants to be about. We should all come together as one strong community and support each other and our chosen way of life that is called real estate.

Renee Long, R.E. Agent/Buyer Specialist
Century 21 The Harrelson Group
(c) 843-455-7865
Myrtle Beach Realtor, Renee Long