Some words of wisdom from Greg Harrelson
Greg is now owner of C21 The Harrelson Group in Myrtle Beach, Barefoot Realty in North Myrtle Beach, and Century 21 Expert Advisors in Charleston, SC. He trains and coaches his own agents and others all over the country, and is even a frequent guest speaker for Gary Keller of Keller Williams Realty.
Things that Real Estate Agents do to Miss the Boat
I have been doing a lot of travelling and talking to real estate agents all across the country. I have spoken with agents from many of the major franchises as well as agents from independent offices. As I am speaking and connecting with agents, I have looked at their businesses and noticed four things that agents seem to neglect, which gets in the way of building the business that they dream to build.
I hope you find these tips helpful. There is no reason for any of us to "Miss the Boat".
The 4 Things that Agents do that hurt them
1) Agents do less when the market is doing more:
As the market gets better, we see more agents getting lazy. Maybe this is not you, yet look around. Agents will start to assume the market will do all of the work for them. Agents tend to work less efficiently as the market heats up. If anything, you should work more, because the market will reward those who do.
2) Agents believe they are the cause of their success:
Do not get offended because this is not directed at you. But, think about the arrogance that existed when the market was on fire. Realtors thought they were great when it was really the market that was creating all of the success in 2005. This is why so many agents went out of business when the market crashed. Stay humble, commit to learning and continue to treat your fellow agents with respect.
3) Agents STOP learning:
I have always believed that when the market is good, you better get better. Why? Because more people are going to get into the business and compete with us. The newer agents are younger, smarter and faster than the average agent. If you stop learning now, someone else could take your business away in no time at all. In addition, the consumer deserves professional level services and that is done by those committed to learning the business of real estate.
4) Agents send money without monitoring results:
It is always easier to spend money when you have it. When the market gets better, we tend to see agents over-spending on marketing gimmicks or buying leads. I believe in making investments in your business, yet you should only invest in things you can monitor. If you are not going to measure the result then you should not make the investment.
The best investment any of us can make is an investment in ourselves. Surround yourself by those that are committed to better service and results, and you will find yourself providing better results and service.